Use internal pages to tell me about specific services or products you offer. When you're telling me focus on me not you - I'm interested in what I can get, not who you are.These pages should be used to describe most of your business and so make up the majority of your site.
Quickly and simply describe to me what you want me to know, and make sure to explain how I’ll benefit from engaging your business. If I need your help to undertake something, I need to understand as much as possible about what you’ll to do so that I have confidence you can deliver for me.
Summarise the core message of this page – remind me why I want what you’re offering and why I should get it from you. Give me options to navigate further into your site by placing links to service pages related to this page.
I’ve come to your site because I need help – persuade me that you’re the company that can offer that help. I need your help me achieve what I want to – you need to assure me that no one else will do the job as well as you. Explain to me how you’re going to help – how you’ll make it easy, how it’ll be simple, or how no one is as comprehensive as you.